Detroit News’ article
October 13, 2005
by Tenisha Mercer
Source: The Detroit News
It’s a marketing match made in hockey heaven.
Warren-based Art Van Furniture Inc. is expanding its home furnishings line featuring Detroit Red Wings Captain Steve Yzerman to include 40 contemporary designs. The Icon line is part of the chain’s Steve Yzerman Official Collection that debuted last week.
“Steve Yzerman is a legend in his own time, and we thought it would be a perfect tie-in,” said Cathy DiSante, marketing director for Art Van. “Steve is an icon and respected, so we thought he would be the perfect partner to come out with a collection of furniture.”
Art Van rolled out the Yzerman line in fall 2003 with just a handful of products, mostly bedroom and dining room furniture. But growing interest in the line, most of which carries a solid brass steel logo, prompted the chain to expand the collection this fall to include more contemporary, upscale designs, DiSante said. The furniture ranges in cost from $400 to $2,400.
